Radisson RED Glasgow – Charles Rennie Mackintosh Mural

The UK’s first Radisson RED hotel opened in Glasgow in April 2018, and they wanted a high-impact PR campaign to ensure the city, and the rest of the UK, knew they’d arrived.

Embracing the hotel’s promise to ‘Paint the town RED’, BIG commissioned Glasgow art collective, Art Pistol, and street artist Rogue-one to create a giant street art mural themed around Charles Rennie Mackintosh’ 150th anniversary, as a gift to the city.

We created a range of assets including video, time-lapse photography and imagery documenting the whole process, to be shared across media and social media channels.

BIG results

Results with Big Partnership

The story generated outstanding UK national coverage in the Daily Mail, The Times, The Sun, Daily Express, BBC online and ITV. The story was also covered extensively by the regional media across the UK, from the Aberdeen Evening Express to the Dorset Echo. Our coverage generated over 241 million Opportunities To See, from over 60 outlets, and the video content has been viewed over 115,000 times..

69% of our coverage included a quote from Michael Weston, Curator at Radisson RED Glasgow.

The campaign has also left a lasting legacy from Radisson RED in the city it now calls home.

 

 

Michael Weston – Curator at Radisson RED Glasgow

From the initial idea to the final creation, the Charles Rennie Mackintosh mural was a fantastic project and the team at BIG worked exceptionally hard to keep each moving part on track. The amount of coverage we achieved was incredible, and far beyond our expectations. While there were a few unforeseen challenges along the way, the team at BIG we’re always very responsive and went above and beyond to ensure our ambitions for this project were achieved. ”

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