Brief

Developing and delivering multi-channel campaigns

Scotland’s national air carrier, Loganair separated from Flybe in 2017 to become an independent airline once again. BIG supported the transition with a full suite of PR, marketing and digital services.

After developing an all new eCommerce site, BIG launched a successful multi-channel campaign across SEO, PR, PPC and social, driving traffic and raising awareness.

BIG has also been responsible for successful campaigns such as the partnership with Scotland’s women’s football team in the 2019 World Cup and returning the lost teddy of a young Orkney local which gained international media coverage. We also handled the overwhelmingly supportive coverage around the world’s first HIV+ commercial airline pilot who joined Loganair in 2020.

 
 

Flying high with digital marketing

Our display advertising approach focuses on prospecting a new audience of potential customers and remarketing to previous website visitors.

Ads are geo-targeted to a relevant audience including frequent, business travellers and leisure consumers while they spend time online.

Search advertising campaigns run across Google and Microsoft Ads.

Leaning on search demand and competitor insights, we capitalise on high performing target keywords to drive an impressive ROI.

Account performance data is used to run the Loganair account in a lean structure, emphasising search visibility during key time periods.

Results

5.5 billion+

Opportunities to see

2.3k+

Pieces of coverage in 2019

42.6 million

Impressions on Google Display advertising

946%

Return on PPC ad spending