Getting Highland Game's message to those who needed to know

Using our extensive public affairs network and reputation, BIG combined high profile, impactful media coverage with an insightful, well-researched programme to communicate Highland Game’s work to key audiences ahead of an important period for the business.

Through a thoroughly researched, integrated campaign we identified exactly who Highland Game needed to be talking to, helping them navigate briefings and meetings as well as individual journalist engagement.


43 million+

Opportunities to see


Pieces of top tier media coverage


With Scottish Government achieved