Queensferry Crossing Opening
Coordinating lighting events and filming to mark opening to traffic.
A creative approach of real scale was required to mark the opening of Scotland’s largest infrastructure project in a generation. Custom lighting was designed to enhance the 2.7 km bridge’s striking features, maximising high impact opportunities for international media and providing real “wow” moments that turbo charged social media.
The striking images of bridge lighting were featured in media from as far afield as America, Australia and China, and were key in generating a social media buzz. During the four week period pre and post opening, the LoveQC Queensferry Crossing Twitter feed reached 77,800 people, while tweets generated 1.26 million impressions. Content from the project’s Facebook page were displayed over 1 million times and engaged with (through likes, comments, shares etc.) 169,058 times.
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