Campaign: OPITO Safety and Competence Conference (OSCC)
Safety is critical in the global oil and gas industry. OPITO, the industry training standards body, wanted to extend its global reach in support of its ambition for common global safety standards.
In 2010, OPITO handed us this huge challenge. We responded with the Safety and Competence Conference (OSCC), which has become a must-attend event, attracting 500 guests in 2017.
More than 90% of people who attended the event rated it as good or very good, and a comprehensive communications campaign supports the growth of OSCC across the globe.
In 2017 we reached in excess of 1.3 million people with an energetic media relations campaign, and more than 350,000 people with targeted digital marketing and social media.
Just top quality! I see the proof of how good you are in that I never, ever get concerned about how it will go on the day, even if the planning goes wrong you guys would just recover it – simply the best, my sincere thanks.”
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