It usually doesn’t take much encouragement to persuade a Scot to show-off their very best tartan, but there’s more reason than ever thanks to The Kiltwalk charity.
Each year, thousands of Kiltwalkers take to the streets across four events to raise money for causes close to their hearts. Backed by Sir Tom Hunter, he and Kiltwalk CEO Paul Cooney have an ambition to make the Kiltwalk Scotland’s largest mass participation event.
Our creative case study driven campaign generated more than 200 pieces of coverage for the Glasgow Kiltwalk alone and helped increase participation figures for that event by more than 3,000 from 2016.
It’s been great to have BIG Partnership as part of our team since we relaunched the Royal Bank of Scotland Kiltwalk in 2015. Their knowledge and understanding of the media has been crucial as we grow this fantastic platform for charities across Scotland. The coverage speaks for itself and members of the team always go above and beyond to provide fresh ideas and added value.”
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