Dundee Rep Theatre
The Cheviot, The Stag and The Black Black Oil tells the story of Scotland from the Highland Clearances to the North Sea oil boom – pretty ambitious for a stage production. Maybe that’s why it hadn’t been performed in public for two decades. So when Dundee Rep Theatre, a centre of diverse creative output and first-class arts education, decided to resurrect the work in 2015 and asked for our help, we were intrigued to say the least.
We directed a 10-week campaign to promote the ground-breaking play before, during and after its run at Dundee Rep Theatre. The show exceeded ticket sales targets and was a sell-out by the end of its tour; with a total audience of 7,500, it become one of the theatre’s biggest-selling shows.
The Cheviot, The Stag and The Black Black Oil received standing ovations from delighted audiences and attracted five star reviews from theatre critics. The good news is you won’t have to wait 20 years to see it again; the play will tour venues across Scotland in autumn 2017.
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