Campaign: Delivering ROI for Stewart Milne Timber Systems
Stewart Milne Timber Systems is the UK’s leading provider of offsite timber build systems, enabling house builders and contractors to build quickly, cost-effectively and to precise performance standards.
In such a competitive market, there are serious prizes to be won. We were asked to make the company’s digital marketing support its business development.
Through a mix of strategic digital marketing and spot-on content, targeted at priority audiences, we reinvigorated website traffic and on-site conversions. That involved media relations, organic and paid social media, and painstakingly fine-tuning SEO performance.
In 2017, year-on-year website leads increased by 21% (with a corresponding hike in quality), overall site traffic grew by 30%, with SEO traffic seeing a 49% uplift and a 13% boost in on-site interaction.
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