Alston Bar & Beef Manchester
Following a successful launch of Alston Bar & Beef in Glasgow, BIG Partnership was the agency of choice for Glendola Leisure when it decided to launch in Manchester. The challenge: raise awareness of the venue and drive footfall and bookings.
BIG developed a strategy centred around compelling content which brought the story of Alston and the quality of its steak and gin to life. We delivered a strategic mix of media relations, stake holder engagement and event management support over a period of four months.
We achieved 66 items of coverage over our four month engagement. This generated over 62 million opportunities to see. This tremendous volume of awareness resulted in over 3,000 bookings made during the opening month.
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