Campaign: A decade of communications success with St Enoch Centre
Glasgow’s renowned St Enoch Centre, a must-visit stop on the city’s Style Mile, has been part of BIG Partnership almost as long as grammatical pedantry and excessive coffee consumption – we’ve worked together for 10 years.
Naturally we’re very proud of that relationship and we work very closely with the Centre’s in-house marketing team to keep it high on the agenda of those in need of retail therapy.
Our communications strategy encompasses consumer and corporate activity across print, broadcast and social media, taking in sponsorships, fashion features and the Centre’s many retailers.
We have worked with BIG Partnership for 10 years and they have continually impressed us with their enthusiasm, commitment and creativity. BIG really understands our market and they work as part of our team to deliver the best possible results. They have developed excellent relationships with our retailers to ensure they implement a range of creative consumer campaigns which showcase our full mix of retailers and meet our business objectives. No request – no matter how big or small – is too much trouble and the team play an important part in positioning St Enoch as one of Glasgow’s leading shopping centres.”
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