Brief
What better way to get into the Christmas spirit?
As part of our ongoing work with Aldi Scotland, we were tasked with creating a Christmas campaign that would achieve cut-through in a competitive marketplace to launch the Eden Mill’s 12 Gins of Christmas Collection.
The BIG Approach
We worked across design, digital and PR to maximise the product launch impact. Our creative team developed personalities for each gin and encouraged Aldi Scotland’s followers to find out which gin flavour matched their personality. Engagement was also promoted with a competition to win a complete set of the gins as well as Aldi Scotland vouchers.
Results
69,000+
Social media engagements
300,000+
People reached across Scotland
430,000+
Opportunities to see
