SSP Health runs GP practices across the North West and wanted to grow patient registrations while standing out from rival providers in a competitive local market. Rather than generic healthcare messaging, BIG built proactive brand and trade PR around SSP Health’s own clinicians and real patients paired with paid social targeted by location, directing coverage and audiences toward patient sign-up pages.
33
pieces of brand PR coverage, Jul-Dec 2025
184m
combined reach of secured coverage
21
coverage links directing to patient sign-up
Why the consumer should be the last one laughing, not the brand
Humour used in corporate and consumer communications can be an…
Last week, a cross-party committee of MPs urged the UK…
When reputational repair hits the wrong note.
As the famous chorus line goes in Joni Mitchell’s classic…
GO BIG
OR go home
