SSP Health runs GP practices across the North West and wanted to grow patient registrations while standing out from rival providers in a competitive local market. Rather than generic healthcare messaging, BIG built proactive brand and trade PR around SSP Health’s own clinicians and real patients paired with paid social targeted by location, directing coverage and audiences toward patient sign-up pages.
33
pieces of brand PR coverage, Jul-Dec 2025
184m
combined reach of secured coverage
21
coverage links directing to patient sign-up
How do you make the energy sector attractive to media?
Ben Palmer, Senior Account Manager at BIG Partnership, looks at…
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Building Trust: the SEO lever you can still control
Why trust is the organic lever you can still control…
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