Working with the Scottish Building Society, we launched a digital campaign using Meta and Google Search to raise awareness and drive conversions for the Fixed Rate E-ISA account. On Meta, bold visuals and sharp messaging sparked interest. On Google, high-intent searches led customers straight to the Scottish Building Society offer. Together, the channels worked to turn awareness into action, improving sales for these key financial products.
56% +
Increase in conversion rate
80% +
Increase in ad CTR
33% –
Decrease in CPA
How do you make the energy sector attractive to media?
Ben Palmer, Senior Account Manager at BIG Partnership, looks at…
Why everyone looks the same on social (and how to fix it)
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Building Trust: the SEO lever you can still control
Why trust is the organic lever you can still control…
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