Winning attention (and awards) for Rock Face

BIG delivered the ‘She Nose Best’ campaign for men’s care challenger brand Rock Face, putting women at the centre of the story to prove that smelling good is the most attractive trait in a man. Backed by a survey and professional insight from a behavioural psychologist, we turned data into headlines with a hugh-energy brand activation in the heart of Manchester, fronted by celebrity couple Rhian Sugden and Coronation Street’s Oliver Mellor. The campaign generated byh media coverage and social buzz, winning a PR Moment Award.

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Ten Creative Catalysts. Any brief. Thirty minutes.

Ten Creative Catalysts. Any brief. Thirty minutes.

When a new brief lands, it can fill you with…

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The GLP-1 generation: what it means for your brand

The GLP-1 generation: what it means for your brand

Mounjaro. Wegovy. Ozempic. A year ago, these were whispered about…

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From newsroom to agency: What five years in PR has taught me

From newsroom to agency: What five years in PR has taught me

From newsroom to agency: What five years in PR has…

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