BIG delivered the ‘She Nose Best’ campaign for men’s care challenger brand Rock Face, putting women at the centre of the story to prove that smelling good is the most attractive trait in a man. Backed by a survey and professional insight from a behavioural psychologist, we turned data into headlines with a hugh-energy brand activation in the heart of Manchester, fronted by celebrity couple Rhian Sugden and Coronation Street’s Oliver Mellor. The campaign generated byh media coverage and social buzz, winning a PR Moment Award.
When reputational repair hits the wrong note.
As the famous chorus line goes in Joni Mitchell’s classic…
How do you make the energy sector attractive to media?
Ben Palmer, Senior Account Manager at BIG Partnership, looks at…
Why everyone looks the same on social (and how to fix it)
Why everyone’s feed looks the same (and how to fix…
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