Positive Planet is a sustainable business advisory offering services including Carbon Literacy Training, Carbon Reduction Plans & Net-Zero Consultancy. Adopting a keyword strategy by using a full-funnel approach which captured users searching in the early stages of the customer journey, BIG delivered a full Google ads overhaul, meeting KPIs to increase engagement, improve conversions and reduce CPA.
56% +
Increase in conversion rate
80% +
Increase in ad CTR
33% –
Decrease in CPA
When reputational repair hits the wrong note.
As the famous chorus line goes in Joni Mitchell’s classic…
How do you make the energy sector attractive to media?
Ben Palmer, Senior Account Manager at BIG Partnership, looks at…
Why everyone looks the same on social (and how to fix it)
Why everyone’s feed looks the same (and how to fix…
GO BIG
OR go home
