Positive Planet is a sustainable business advisory offering services including Carbon Literacy Training, Carbon Reduction Plans & Net-Zero Consultancy. Adopting a keyword strategy by using a full-funnel approach which captured users searching in the early stages of the customer journey, BIG delivered a full Google ads overhaul, meeting KPIs to increase engagement, improve conversions and reduce CPA.
56% +
Increase in conversion rate
80% +
Increase in ad CTR
33% –
Decrease in CPA
Building Trust: the SEO lever you can still control
Why trust is the organic lever you can still control…
Paid search has a creative problem
Paid Search was previously a separate discipline from paid social, with no look in on…
Getting there isn’t a mystical process. It’s a discipline. What…
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