Positive Planet is a sustainable business advisory offering services including Carbon Literacy Training, Carbon Reduction Plans & Net-Zero Consultancy. Adopting a keyword strategy by using a full-funnel approach which captured users searching in the early stages of the customer journey, BIG delivered a full Google ads overhaul, meeting KPIs to increase engagement, improve conversions and reduce CPA.
56% +
Increase in conversion rate
80% +
Increase in ad CTR
33% –
Decrease in CPA
Why the consumer should be the last one laughing, not the brand
Humour used in corporate and consumer communications can be an…
Last week, a cross-party committee of MPs urged the UK…
When reputational repair hits the wrong note.
As the famous chorus line goes in Joni Mitchell’s classic…
GO BIG
OR go home
