Driving awareness of private healthcare brand Pall Mall

Working with private healthcare and cosmetic surgery provider, Pall Mall Medical, BIG has delivered a steady stream of positive media coverage through smart and insights-led outreach. By horizon scanning national and consumer titles for health stories, we have tapped into trends and breaking news to position Pall Mall experts as trusted voices, drafting timely commentary that keeps the brand front and centre.

1,524 +

Pieces of coverage over two years

199 +

Links built over 10 months

2000%

Increase in brand search vs competitors

Building Trust: the SEO lever you can still control

Building Trust: the SEO lever you can still control

Why trust is the organic lever you can still control…

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Paid search has a creative problem

Paid search has a creative problem

Paid Search was previously a separate discipline from paid social, with no look in on…

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