Making solar simple. And stand out.

BIG worked with GreenFox Energy, a solar challenger brand, to reposition it from a functional provider into a modern, credible alternative. We sharpened the proposition, created a full brand identity, and developed campaigns that made solar feel more human, accessible and easy to understand, helping it stand out in a category often seen as complex and untrusted.

Building Trust: the SEO lever you can still control

Building Trust: the SEO lever you can still control

Why trust is the organic lever you can still control…

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Paid search has a creative problem

Paid search has a creative problem

Paid Search was previously a separate discipline from paid social, with no look in on…

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How I get to a core idea

How I get to a core idea

Getting there isn’t a mystical process. It’s a discipline. What…

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