BIG worked with GreenFox Energy, a solar challenger brand, to reposition it from a functional provider into a modern, credible alternative. We sharpened the proposition, created a full brand identity, and developed campaigns that made solar feel more human, accessible and easy to understand, helping it stand out in a category often seen as complex and untrusted.
When reputational repair hits the wrong note.
As the famous chorus line goes in Joni Mitchell’s classic…
How do you make the energy sector attractive to media?
Ben Palmer, Senior Account Manager at BIG Partnership, looks at…
Why everyone looks the same on social (and how to fix it)
Why everyone’s feed looks the same (and how to fix…
GO BIG
OR go home
