BIG worked with GreenFox Energy, a solar challenger brand, to reposition it from a functional provider into a modern, credible alternative. We sharpened the proposition, created a full brand identity, and developed campaigns that made solar feel more human, accessible and easy to understand, helping it stand out in a category often seen as complex and untrusted.
Why the consumer should be the last one laughing, not the brand
Humour used in corporate and consumer communications can be an…
Last week, a cross-party committee of MPs urged the UK…
When reputational repair hits the wrong note.
As the famous chorus line goes in Joni Mitchell’s classic…
GO BIG
OR go home
