BIG worked with GreenFox Energy, a solar challenger brand, to reposition it from a functional provider into a modern, credible alternative. We sharpened the proposition, created a full brand identity, and developed campaigns that made solar feel more human, accessible and easy to understand, helping it stand out in a category often seen as complex and untrusted.
How do you make the energy sector attractive to media?
Ben Palmer, Senior Account Manager at BIG Partnership, looks at…
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