Scottish Building Society had a simple aim – to grow membership, raise product awareness and compete with larger Building Societies, with a particular focus on affluent 40–60-year-olds. Driven by a data-first strategy, we implemented a campaign incorporating a modern search optimised website redesign, SEO, audience centric content strategy and targeted PR, which saw traffic increase by 226%.
226% +
Increase in traffic
225 +
Additional page one key word
43 > 42
Avg, KW postion
Why the consumer should be the last one laughing, not the brand
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Last week, a cross-party committee of MPs urged the UK…
When reputational repair hits the wrong note.
As the famous chorus line goes in Joni Mitchell’s classic…
GO BIG
OR go home
