Scottish Building Society had a simple aim – to grow membership, raise product awareness and compete with larger Building Societies, with a particular focus on affluent 40–60-year-olds. Driven by a data-first strategy, we implemented a campaign incorporating a modern search optimised website redesign, SEO, audience centric content strategy and targeted PR, which saw traffic increase by 226%.
226% +
Increase in traffic
225 +
Additional page one key word
43 > 42
Avg, KW postion
When reputational repair hits the wrong note.
As the famous chorus line goes in Joni Mitchell’s classic…
How do you make the energy sector attractive to media?
Ben Palmer, Senior Account Manager at BIG Partnership, looks at…
Why everyone looks the same on social (and how to fix it)
Why everyone’s feed looks the same (and how to fix…
GO BIG
OR go home
