To support Booking.com’s Travel Proud programme and its sponsorship of Manchester Pride, we launched a bold awareness campaign timed with the opening of the brand’s new UK headquarters in theyncity. The campaign brought together cricket legend Freddie Flintoff and Drag Race UK icon Tayce for a Mancunian Road trip, My Pride Ride, before they hit the streets with a live event in central Manchester to bring the house down with a lip sync to Power by Little Mix.
120 +
Pieces of coverage
7M +
Social reach
27% +
Uplift in ‘travel proud’ property searches
Last week, a cross-party committee of MPs urged the UK…
When reputational repair hits the wrong note.
As the famous chorus line goes in Joni Mitchell’s classic…
How do you make the energy sector attractive to media?
Ben Palmer, Senior Account Manager at BIG Partnership, looks at…
GO BIG
OR go home
