Positioning Rüh Dental as a world-class luxury dental destination

BIG worked with Rüh Dental to build its brand profile across its clinics in Manchester and London. With the opening of its Harrods clinic on the horizon, we expanded our work beyond a strong press office. Rüh needed a firm brand strategy to earn its place inside the world’s most famous department store, so we built The Rüh Difference: the idea that dentistry isn’t an appointment, it can lead to improved self confidence. We told that story through an influencer takeover with Haus of Sculpt in Manchester, working with luxury lifestyle influencers, partnerships stretching from the London’s luxury concierge circuit to the UAE, and podcast placements and commentary that put Rüh’s clinicians in front of people who were interesting in health and wellness. VIP media visits ran alongside it all, turning access into coverage rather than just announcements. By the time Ruh Dental’s clinic opened its doors in Harrods, the profile was already built, thanks to 88 pieces of media coverage with a combined circulation of more than 1 billion, and a 125% increase in brand mentions for Rüh year on year.