BIG worked with Plumbs, the heritage reupholstery brand, to modernise its positioning and appeal to new audiences without losing its roots. We reframed the brand as a stylish home upgrade, delivering a full rebrand and integrated campaign across print, OOH and TV, using more aspirational, lifestyle-led creative to drive relevance and consideration.
When reputational repair hits the wrong note.
As the famous chorus line goes in Joni Mitchell’s classic…
How do you make the energy sector attractive to media?
Ben Palmer, Senior Account Manager at BIG Partnership, looks at…
Why everyone looks the same on social (and how to fix it)
Why everyone’s feed looks the same (and how to fix…
GO BIG
OR go home
