Scottish Building Society had a simple aim – to grow membership, raise product awareness and compete with larger Building Societies, with a particular focus on affluent 40–60-year-olds. Driven by a data-first strategy, we implemented a campaign incorporating a modern search optimised website redesign, SEO, audience centric content strategy and targeted PR, which saw traffic increase by 226%.
226% +
Increase in traffic
225 +
Additional page one key word
43 > 42
Avg, KW postion
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