Driving growth and investment confidence for Clyde Munro as a leading voice in Scottish dentistry

BIG Partnership worked with Clyde Munro on its 10-year anniversary milestone, highlighting its growth story, its Scottish roots, and continued ambitions for the future of dentistry in Scotland. The campaign positioned Clyde Munro’s founder, Jim Hall, as a credible voice on investment, innovation, and improving oral health in Scotland. Clyde Munro needed to build greater visibility of the business as it entered its next phase of growth, strengthening its reputation with existing and prospective investors while positioning founder and CEO Jim Hall as a credible voice on the future of Scottish dentistry. BIG Partnership developed a founder-led PR strategy for Clyde Munro’s 10-year milestone, securing media coverage that showcased the scale and evolution of the business while broadening the narrative beyond this to focus on investment, innovation, NHS access and improving oral health, supporting the business’s wider objectives around growth, reputation and investment confidence. We worked directly with Jim throughout, organising interviews, supporting with media handling and preparing briefings. With communications led from the founder, the campaign offered journalists regular senior insight, turning a business milestone into credible commentary on the dental sector and the wider business landscape in Scotland.