Glasgow Science Centre, one of the UK’s foremost scientific institutions and visitor attractions, has chosen BIG Partnership to assist its communications efforts for the coming year.

This follows a period of successful project work during 2015, including the re-launch of the Planetarium and the opening of the energy focused Powering the Future exhibition.

BIG will work closely with the Science Centre’s in-house marketing team to promote the benefits of science to a range of audiences including young people, parents, educators and businesses.

Neil Gibson, founding director at BIG Partnership, said: “We’re incredibly pleased to be appointed as Glasgow Science Centre’s retained PR advisers, after having worked closely with its marketing team on a number of projects last year.

It is an exciting time for science and Glasgow Science Centre has an important role to play in engaging the public on science topics through its work with policy makers, schools, the media, and public and private sector organisations.”

Dr. Stephen Breslin, chief executive of Glasgow Science Centre added: “BIG worked with our marketing team to communicate messages to a range of different audiences last year. They managed a range of situations from issues and stakeholder management to media relations and digital marketing. They’ve been able to find new and creative ways to help illustrate what the Centre is doing and we look forward to working with them going forward.”

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In aid of this year’s #passitonweek, BIG Partnership helped Glasgow’s top shopping destination, the St. Enoch Centre, boost awareness of its Empty Shop – an initiative led by Zero Waste Scotland.

Received with great success, the shop took in almost 1,000 items of donated clothing – equivalent to 142 per day. All of the garments are to be given to a great cause, Glasgow’s Salvation Army.

Located on the 1st floor of the centre, across from H&M, The Empty Shop started off bare each day, only to be filled by people’s generous, good quality clothing donations.

To help raise awareness of the campaign and drive more footfall, BIG arranged for Daily Record reporter, Anna Burnside, to spend Sunday in the shop – seeing how the project worked and lending a hand to the store’s volunteers.

The result? A great two-page spread in the paper!

BIG also did its bit by organising a time-lapse video of the first day at the store.

The Empty Shop project began in Sao Paulo, Brazil, as a new way of collecting donations for the city’s poor. It has since gone worldwide and its notable backers include one of the best football players on the planet: Neymar. He showed his support by posting a photo of the original shop to his then 28 million followers on Instagram.

Among the Scottish celebrities to donate their clothes were First Minister Nicola Sturgeon, with the promise of a scarf, and Outlander star Sam Heughan, who donated a suit.

To learn more about the project and its roots, visit its dedicated website.

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We may be the largest PR and digital marketing agency in the UK outside of London, but this year’s Subsea Expo in Aberdeen demonstrated that we can help clients reach far beyond Blighty’s shores.

Photosynergy Ltd (PSL), a spin out of the University of St Andrews, wanted to raise its profile and awareness of its LIGHTPATH product, through national, local and trade media, as well as through its digital marketing channels.

Using Subsea Expo 2016 as the platform, BIG Partnership announced high-profile endorsement of the product from a major North Sea operator, combined with continued support from two of the UKCS’s biggest inspection, repair and maintenance companies: Bibby Offshore and Harkand. Coverage was secured on Energy Voice, Subsea UK News and World Pipelines, among others.

Media relations activity was augmented with website optimisation and a LinkedIn advertising campaign, targeted at those attending the Expo. This approach delivered 200 visitors to the PSL website, as well as a combined 32,000 impressions and 72 social interactions across paid-for and organic posts.

The combination of PR and digital marketing resulted in a host of enquiries coming in from India and Singapore, an invitation to a respected industry conference in Canada and a partnership opportunity from France. With a number of sales secured and connections made, it was a BIG result for another client.

PSL Director Don Walker said:

The profile of PSL and our unique LIGHTPATH system has been successfully raised through a combination of traditional PR and optimisation of the website with a social media campaign. We are very satisfied with the support and guidance received from the whole team at BIG Partnership.”

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Ahead of next month’s Grand National event, Aintree racecourse was inundated with hundreds of equine racers – but these fine steeple jumpers were of the two-legged, rather than four-legged, variety.

BIG Partnership worked with client North West Cancer Research to launch the charity’s flagship fundraiser ‘Canter for Cancer’, which took place on Sunday 6 March.

Former Brookside actress, Suzanne Collins, and Liverpool FC legend, Alan Kennedy, joined runners at the starting line to take on the 5k route around the famous racecourse. BIG worked closely with its regional media contacts to maximise the profile of the inaugural event, resulting in a front page splash and dedicated online gallery in the Liverpool Echo.

The mane event (sorry!) may have taken just thirty minutes to complete (or slightly longer in the case of our Liverpool office, who also ran the course), but months of careful planning and media management went in to making the event a success.

Harnessing our collective creativity and supportive local stakeholders, BIG developed a series of proactive stories to generate buzz in the local community and encourage hundreds of pre-event registrations. North West Cancer Research has committed to funding more than £12.3million-worth of research in the next five years, helping to develop new ways to detect, treat and prevent it.

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