PR Moment received 900 entries this year, and the total number shortlisted for the North was 180 and so competition was really tough.
It’s a great reward for the team, who worked amazingly hard to maximise every opportunity, which included unearthing stories about the people taking part such as Harper Mitchell-Hyslop (6) with a rare lung condition who decided to take part in the Kiltwalk to raise money for Glasgow Children’s Hospital Charity, and the Child Lung Foundation UK.
We also enlisted the support of high profile sportspeople and celebrities to help give the campaign added reach, including John Hartson, Glasgow Warriors, Take That and Outlander’s Scott Kyle.
In total the campaign generated 178 pieces of coverage, which exceeded the target by almost double. Most importantly, more than 7,293 walkers took part, up by 82% on the 2016 event.
We were over the moon with the coverage, but more pleased with the results it helped to deliver, raising £1,364, 384 for 322 Scottish charities.
If you want to know what our award-winning team can do for your next campaign, get in touch.