Jenni helps consumer and B2B brands build reputation and cut through the noise, combining PR, creative and strategic thinking to earn coverage and shape multi-channel campaigns.
Over more than 20 years in communications, she has worked across agency and in-house roles for brands including Asda, Aldi, Pall Mall Medical, Booking.com and NorthEdge, spanning retail, healthcare, technology, private equity and corporate accounts, with particular strength in earned media strategy, campaign creative and crisis and issues management.
At BIG, Jenni helps lead the Manchester team, shaping brand communications strategy that pulls PR, creative and multi-channel activity in the same direction.
Expertise: Brand communications and PR · Creative and strategy · Crisis & issues management
Talk to Jenni about building an earned media and brand communications strategy that works across every channel or getting ahead of a reputational issue before it becomes a crisis.
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