Charlene Sweeney

With 30 years of media experience, Charlene advises on strategic communications that protect and enhance reputation, and support brand positioning.

She has worked with a range of corporate and consumer clients including Loganair, The Macallan, NatWest, ScotRail and St Enoch Centre. Her specialist skills include devising and delivering strategic campaigns, corporate reputation, crisis and issues management, media training and leadership coaching.

As media relations director at BIG, Charlene works with colleagues and clients to deliver meaningful media engagement that drives impact and supports reputation.

Outside work, Charlene enjoys cycling, reading and dog walking.