Alston Bar & Beef is opening its second UK restaurant in Manchester this autumn and has appointed BIG Partnership to handle PR for the high-profile launch.

After BIG delivered a successful launch campaign for the original restaurant in Glasgow, Glendola Leisure approached the agency’s North West team to deliver a campaign that will put Alston Bar & Beef firmly on the Manchester food and drink map.

Alex Salussolia, managing director of Glendola Leisure, said:

“BIG Partnership did such a great job for us up in Glasgow, we knew we had to work with the Manchester team for this opening.

“We want to spread the word that Alston Bar & Beef will offer the best steak and gin in the city and we’re confident that Big will be able to do just that!”

Alston Bar & Beef is the latest client to join BIG Partnership’s North West portfolio, following a record first year in Manchester.

Sarah Lawless, Head of North West Operations, said: “BIG Partnership has a great track record of working with food and drink clients across the UK and we’re really excited to demonstrate these expertise here in Manchester.

“It’s been an absolute pleasure to work with the Alston Bar & Beef team so far and we’re confident that we can get people across the city just as excited about this launch as we are – after all, who doesn’t love outstanding steak and gin!”

BIG Partnership, which was first launched in 2000, has five offices in Glasgow, Edinburgh, Aberdeen, Dundee, Fife and now Manchester. The multi-disciplinary agency employs 100 people covering PR, marketing, digital, design and events.

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