Creative communications agency BIG Partnership has hired Paul Hadfield from Red Havas to lead its strategic creative work.

Paul joined BIG as senior creative strategist and will take the lead in designing and delivering creative campaigns and outputs for its B2C and B2B client base, as well as supporting new business development.

His previous experience includes the creative concept behind the launch of the Greggs vegan sausage roll, as well as award-winning work across a portfolio of clients including Brewdog,, Asda, Kellogg’s, Pringles and TUI.

Paul will work alongside BIG Partnership’s growing creative team, led by creative director Steve Hill.

Bryan Garvie, director at BIG Partnership, said: “Our mantra has always been that exceptional people deliver amazing results, so we’re incredibly fired-up about Paul’s contribution to BIG. As a Scot, I was pretty keen as soon as Paul mentioned Greggs and sausage rolls.

“Our Manchester team has been involved with some brilliant campaigns recently and having someone of Paul’s calibre is only going to raise the bar again. Despite the tough environment at the moment, new appointments like this underline our commitment to doing the best work for clients and supporting their ambitions for growth.”

Paul will be based in BIG’s Manchester office, and will support the rest of the business across Glasgow, Edinburgh and Aberdeen.

Paul said: “BIG has made waves in the industry over the past few years. I’ve been watching its Manchester office grow in the city since it opened four years and I’m looking forward to being involved in its continued expansion.”

To support its growing client base, Beth Rogers also joins the team as an account manager after spending three years at Citypress working on clients including Centrica, Lloyds Bank and Alliance Manchester Business School at Citypress. She joined BIG after a spell in the comms and marketing team at the University of Manchester.

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