A brand without a North Star is just a logo with opinions
There are a lot of brands that look good. Strong...
View more
Why user-generated content isn’t just nice to have… it’s your most powerful creative asset
When I look back at my years running a creative...
View more
The secret to better results is creative with a backbone
So, you want to get an extra 10% out of...
View more
Beyond the strike price: telling the story of the UK’s CfD revolution
For those in the renewable energy sector, the Contracts for...
View more
B2C. B2B. Forget the label – marketing’s always been B2H
For years, marketers have repeated the line: “we’re not selling to...
View more
What the UK’s upcoming North Sea strategy could mean for industry
The UK Government’s long-awaited North Sea strategy is expected to...
View more
When brand meets PR: turning awareness into trust
In today’s world, where audiences are flooded with content across...
View more
Party conference season 2025: Stability, ambition, and chaos
The 2025 party conferences highlighted the starkly uneven state of...
View more
Onshore Wind: Communication is the Missing Piece
The Scottish Renewables Onshore Wind Conference 2025 brought the sector...
View more
SPE Offshore Europe proved that the UK’s energy sector is ready for the transition – now it’s time for government to make that possible
As helicopters buzzed overhead on their way back and forth...
View more
Has Labour struck the right energy balance between the UK’s green ambition and oil & gas reality?
Ahead of SPE Offshore Europe, BIG Partnership’s Head of Energy,...
View more
Why brands should think twice before taking part in viral trends
We live in a world where everything is content. A...
View more
