2024 continues to be an incredible time for us here at BIG Partnership as we announce £500,000 of new contract wins and promotions in our fast-growing Aberdeen office, with a new senior leadership team now in place to support further, rapid growth.

BIG director Gayle Grant, who has been with the agency since 2010, is stepping up to lead the Aberdeen office.

With 25 years’ experience, Gayle was formerly head of BIG’s energy practice. A journalist for five years, Gayle moved into technology PR in Cambridge before spending several years in a senior agency role in Manchester, leading campaigns for large-scale regeneration projects.  She joined BIG’s energy team in 2010 and was appointed to the board in 2020.

Gayle will be supported by a senior leadership team comprising former account directors Shona Hendry, Richard Crighton and Pam Wilson.

Shona, a senior news journalist and experienced press officer who joined BIG in 2007, has moved into the newly-created role of head of PR – Aberdeen to direct and deliver strategic planning of campaigns, largely in the corporate and consumer sectors.

Having worked in BIG’s energy team for 11 years, Richard has been appointed head of energy where he will lead growth across renewables and energy transition clients.

Pam, a former broadcast journalist and BBC radio producer who has been with BIG since 2013, has taken up the role of head of media relations – international, supporting BIG’s growing portfolio of global clients.

Founder of BIG’s Aberdeen office, Zoe Ogilvie said: “After 22 years of building and leading the business in Aberdeen, the time is right for me to take a step back. Taking my foot off the gas, to a certain extent, will enable the leadership team to flourish under Gayle’s direction and drive the business to the next stage in its growth.

I’ll still be involved in key client accounts and will be supporting Gayle and the new leadership team who, between them, have over 80 years’ industry experience.

Gayle Grant said: “I’m proud to lead our superb Aberdeen team, bringing fresh insights and strategies to our diverse clients. BIG is a very well-established name in the city and we have built a track record for delivering results across the marketing mix, building brands, influencing, and protecting reputations.

I’m thankful to Zoe for her mentorship and guidance over the years and look forward to getting after the growth opportunities ahead.

The BIG team in Aberdeen moved into larger premises at 6 Carden Place last year to enable further growth and has expanded its client base across energy, corporate and consumer sectors. 

BIG employs over 90 people across four locations in Aberdeen, Glasgow, Edinburgh and Manchester delivering strategic marketing and public affairs campaigns for hundreds of clients.

BIG’s CEO, Allan Barr, added: “Gayle has been a proven leader in our business for many years and, alongside her senior team, I am confident she will drive both the office and our overall business forward. We are also very pleased that Zoe will remain an integral part of our future success.

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