In aid of this year’s #passitonweek, BIG Partnership helped Glasgow’s top shopping destination, the St. Enoch Centre, boost awareness of its Empty Shop – an initiative led by Zero Waste Scotland.
Received with great success, the shop took in almost 1,000 items of donated clothing – equivalent to 142 per day. All of the garments are to be given to a great cause, Glasgow’s Salvation Army.
Located on the 1st floor of the centre, across from H&M, The Empty Shop started off bare each day, only to be filled by people’s generous, good quality clothing donations.
To help raise awareness of the campaign and drive more footfall, BIG arranged for Daily Record reporter, Anna Burnside, to spend Sunday in the shop – seeing how the project worked and lending a hand to the store’s volunteers.
The result? A great two-page spread in the paper!
BIG also did its bit by organising a time-lapse video of the first day at the store.
The Empty Shop project began in Sao Paulo, Brazil, as a new way of collecting donations for the city’s poor. It has since gone worldwide and its notable backers include one of the best football players on the planet: Neymar. He showed his support by posting a photo of the original shop to his then 28 million followers on Instagram.
Among the Scottish celebrities to donate their clothes were First Minister Nicola Sturgeon, with the promise of a scarf, and Outlander star Sam Heughan, who donated a suit.
To learn more about the project and its roots, visit its dedicated website.