We may be the largest PR and digital marketing agency in the UK outside of London, but this year’s Subsea Expo in Aberdeen demonstrated that we can help clients reach far beyond Blighty’s shores.
Photosynergy Ltd (PSL), a spin out of the University of St Andrews, wanted to raise its profile and awareness of its LIGHTPATH product, through national, local and trade media, as well as through its digital marketing channels.
Using Subsea Expo 2016 as the platform, BIG Partnership announced high-profile endorsement of the product from a major North Sea operator, combined with continued support from two of the UKCS’s biggest inspection, repair and maintenance companies: Bibby Offshore and Harkand. Coverage was secured on Energy Voice, Subsea UK News and World Pipelines, among others.
Media relations activity was augmented with website optimisation and a LinkedIn advertising campaign, targeted at those attending the Expo. This approach delivered 200 visitors to the PSL website, as well as a combined 32,000 impressions and 72 social interactions across paid-for and organic posts.
The combination of PR and digital marketing resulted in a host of enquiries coming in from India and Singapore, an invitation to a respected industry conference in Canada and a partnership opportunity from France. With a number of sales secured and connections made, it was a BIG result for another client.
PSL Director Don Walker said:
The profile of PSL and our unique LIGHTPATH system has been successfully raised through a combination of traditional PR and optimisation of the website with a social media campaign. We are very satisfied with the support and guidance received from the whole team at BIG Partnership.”