Integrated marketing and PR agency BIG Partnership has secured a new brief with cleantech manufacturer Heliex Power.
The UK-headquartered business has appointed BIG Partnership to develop a new integrated marketing strategy that builds brand awareness and demonstrates the strengths of its unique technology to the market.
Heliex Power’s proprietary technology takes wet steam in a range of industrial processes – from manufacturing to waste management – and converts it into electricity. The technology is backed by BP and is already used by a range of customers across Europe to reduce carbon emissions and waste while generating savings.
The Manchester and Glasgow offices of BIG Partnership will deliver a strategic overhaul of Heliex Power’s marketing by gathering insights from internal and external stakeholders across Europe. Alongside a technical website audit, the agency will generate a range of multichannel online and offline marketing campaigns for Heliex Power as part of improving the business’ inbound and outbound marketing strategies.
Chris Olley, account director at BIG, said: “Heliex Power’s technology provides new opportunities for industrial sectors to convert steam within the production process to electricity. The technology is a new innovation, and the business has already seen growth and success in making sales to blue chip customers. Having a more cohesive marketing strategy will prepare the business for future growth as it targets opportunities in the UK and overseas.
“There is a wealth of opportunities in clean energy. Our technical understanding of the sector has helped a number of businesses articulate their unique offerings, build brand awareness and generate leads through marketing.”
Paul Drennan-Durose, Chief Executive of Heliex Power, said: “In the ‘new normal’, the ever-changing challenges our customers face need to remain at the forefront of everything we do. Second to this, our proposition and messaging need to be constantly refreshed and reviewed to ensure that they remain relevant, clear and compelling.
“Net-zero carbon and sustainability are more important than ever, and we need to be discoverable to customers as partners that they can rely on. BIG’s integrated model provides us with the speed and bandwidth to deliver multiple marketing priorities simultaneously.”
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