Ross Cook

Ross works out which parts of a client’s website earn money, which ones don’t and what to change first.
He has built up 15 years of expertise in search and analytics, including four at AXA Business Insurance managing more than £4m of annual media spend and winning The Drum’s Best Financial Services Campaign. He built BIG’s search and analytics function and works across Peel Ports, Scottish Building Society and Story Homes, covering technical audits, measurement and reporting dashboards clients actually use.
He leads organic search, analytics and AI across the agency and stays on the tools, so what gets promised in a pitch is what gets built.
Outside work, Ross uses AI to solve problems that annoy him, most of it fantasy football related.