Our team / Roanna Katz

Roanna Katz

Roanna helps build consumer brands with PR and communications strategies that integrate with wider marketing and brand plans.

With 15 years’ experience at BIG across sectors including food and drink, property, travel, retail, leisure and hospitality, Roanna brings significant expertise to her clients and teams, leading on brands such as The Macallan, Loch Lomond Group, Barratt Redrow, Clydesdale and Yorkshire Banks and ScottishPower. She undertook a secondment at Edrington, as global communications manager for The Macallan, before leading the global PR account for the brand at BIG for several years.

Roanna leads a team to deliver PR and communications campaigns for consumer brands, providing excellent client service and results.

Outside work, Roanna is at a play park with her sons or exploring the latest food and drink destination.

Expertise: Consumer PR · Food & Drink · Integrated Campaigns

Talk to Roanna about building brand reputation through PR that connects with the wider marketing mix.