Winner of the 2025 Northern Star Business Award for Marketing Magic, Shona builds integrated PR strategies that get organisations noticed for the right reasons.
With 30 years’ experience in PR and journalism, she has delivered impactful strategies and results-driven campaigns for a wide range of clients including The Archie Foundation, Bancon Group, Highlands and Islands Airports Ltd and Aberdeen Science Centre.
At BIG, she drives creative PR strategies for a portfolio of clients across culture, education, transport, property, hospitality and charities, with her background as a news reporter giving her an experienced eye for stories that will have the most impact.
Shona chairs the North East Communications Group, connecting communications and marketing professionals across the region, while outside work, she sings with Rock Choir and has recorded three songs at Abbey Road Studios (following in the footsteps of The Beatles and the Spice Girls!).
Expertise: PR strategy · Media relations · Reputation management and crisis communications
Talk to Shona about sharing your story, increasing your visibility and accelerating your business growth through powerful PR.
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