Paul Hadfield

Paul helps brands cut through with simple strategy, smart creativity and ideas shaped by insight, culture, trends and the real world.

With over 20 years’ experience across PR, marketing, advertising, brand communications and strategy, Paul has worked with brands including Greggs, Asda, Kellogg’s, Scottish Building Society and Aldi.

At BIG, Paul leads brand and creative strategy, helping clients and teams make sense of complex challenges, clarify what brands stand for and turn insight into ideas that work across earned, owned, paid and shared channels to build attention and drive growth. He was previously Creative Director at Havas and in-house at Manchester Airport and TUI.

Outside work, Paul is usually following Manchester United, running or in the gym, planning his next city break, eating somewhere good or tackling an ever-growing list of DIY projects.