At BIG we are great at lots of things but reading minds isn’t one of them - that’s where market research comes in

When embarking on a new branding project, creating a new product or launching a new advertising campaign it is important to understand your audience, your competition, and have an awareness of the overall market place.

Combining market research and creative thinking can only lead to success

At BIG, we work with some of the world’s leading market research companies and data analysis experts to ensure the data we use in our research is second to none.

Each of our market research options allows you to gain a better understanding of your customers and what really makes them tick.


This allows the creative minds at BIG to tailor campaigns and key messaging to specifically target the people who actually want to hear about your brand and product.

  • Market and cultural trends
  • Audience insights
  • Buying behaviour
  • Competitor analysis
  • Persona creation
  • Customer journey mapping

We believe that the key to running a successfully targeted campaign is to start with market research. This gives us the insight we need to understand the market, learn from your competitors successes and their failures and know the best way to cut through the noise of the market and allow your brand to be heard by the right people.


Is it really worth bothering with?


Content may be king, but data is the power behind the throne. Having market research that supports your campaign, whatever the goal, makes success much more likely. Market research helps you:

  • Effectively target your campaigns
  • Gauge your performance against competitors
  • Identify business opportunities
  • Understand your audiences
  • Tailor your messaging

Get in touch with our team today to find out more.

Find out what's possible