The food & drink sector can be a crowded marketplace. We’ll help to position you as your customers’ first choice
The industry in the UK is worth over £200bn a year and is one of the largest manufacturing sectors in the country. Raising awareness of your brand and products is a challenge we love to get our teeth into.
Consumers are ever-more brand savvy and make choices based on a whole range of factors: quality, provenance, sustainability, ethics… the list goes on. So making your brand stand out for the right reasons is essential. That’s where we come in.
A taste of things to come?
Identify and positioning your product for your target audience is a skill worthy of master chefs. We work closely with our clients to create the right mix of activity across traditional, online and social media to build brand awareness, encourage trials, and drive sales and loyalty.
Our experience covers a full range of luxury brands such as The Macallan, new entrants into the vegan food sector, to major household names like Aldi. We bring together our specialists to give you the expertise you need to achieve your objectives.
We can help with:
- Creative brand campaigns
- PR strategy – global, consumer and trade
- Digital marketing
- Social media campaigns
- PPC
- Experiential activation
- Influencer marketing
As you would expect from an agency with 20+ years’ experience, BIG has excellent contacts across the sector and the industry media. We’ve also won awards for our work in this area, including Best Marketing Campaign at the 2019 Fresh Produce Awards for our client AVA Berries.
Delivering tailored campaigns that get results
Tapping into fast moving food & drink trends is our speciality. We’ve helped clients tap into the growing popularity of veganism, as well as the explosion in the ‘fakeaway’ trend. We’re here to deliver for you too.