• kiltwalk-big-partnership

    Putting our best foot forward…

    The team is celebrating after being crowned winners of Best Media Relations Campaign at the PR Moment awards in Manchester for our work with the Glasgow Kiltwalk in 2017. PR Moment received 900 entries this year, and the total number shortlisted for the North was 180 and so competition was really tough. It’s a great […]

  • business-networking

    Five ways to unbox the networking jigsaw

    Chris Brand, Account Manager for our Oil and Gas team in Aberdeen, outlines that you can only truly know your specialist market if you get involved with it face-to-face. Networking is too often thought of as an activity to either dread or endure. Even the dictionary makes it sound ambiguous or uninspiring: Interact with others […]

  • stress awareness month

    Tackling the BIG issue of employee mental health and wellbeing head on

    Since April is Stress Awareness Month, Senior Account Manager, Laura Berry has shared the tips she learned from BIG’s mental health training in Manchester. According to the latest stats from the HSE, 526,000 workers in the UK were reported to be suffering from work-related stress, anxiety or depression last year. If we listen to what […]

  • shaving-subscription-digital-marketing

    Digital Marketing Battle: Harry’s vs. Dollar Shave Club

    Senior PPC Manager, Craig Edwardson has been browsing grooming products and their competing digital marketing strategies. Battle for the clean-shaved buck! I can’t grow a beard. There, I said it. The hipster resurgence of being a gent with a magnificent, bushy facial fuzz on show is just one of those trends that I’ll need to […]

  • Awards – to enter or not to enter?

    Gillian George, Senior Account Executive, ponders the benefits of entering industry awards. No matter what industry you work in, I can bet there’s an award for it. Whether it’s hospitality, healthcare, oil and gas or sport, every year nominations will open for a plethora of awards honouring different products and services. Throwing your hat into […]

  • How to write an agency brief – and get the campaign you want

    Director Bryan Garvie reveals his 12 steps to get the results you need from your agency. I’ve been in this game for a little while now, so I like to think I’ve seen most of what agency life has to throw at you. What doesn’t seem to change though is, ironically, the inconsistency with which […]

  • Natalie-Hilton_marketing-account-manager-Aberdeen

    New Marketing Agency Specialists in Aberdeen, Glasgow and Dunfermline

    We have hired a trio of experienced marketing specialists to support business growth at BIG Partnership. Natalie Hilton joins us as a senior account manager in the Aberdeen office where she is responsible for delivering integrated strategies, with clients including Stewart Milne Group, KPMG, Oil and Gas Innovation Centre and Stronachs LLP. With 15 years’ […]

  • Strong digital business and new wins deliver significant growth as BIG powers ahead

    BIG Partnership has recorded one of its best-ever starts to a financial year after securing over £600,000 of new business. The PR and digital marketing agency has successfully delivered several high-profile, integrated campaigns since the beginning of its financial year in June. These include Aberdeen Football Club’s AURORA campaign to demonstrate support for its new […]

  • Equality in Tech Meetup

    Pizza, beer and another step towards a better gender balance. Diversity in the tech scene is a subject many companies, organisations and start-up incubators world-wide are trying to tackle, and we wanted to get involved in the debate in a BIG way. We brought together three of the most influential females in the Scottish technology […]

  • What to do if your chicken pie is a bit fishy

    I wonder what the scene was in Morrisons marketing and comms department this week when they realised a few fish pies had escaped the factory disguised as chicken pies. Could have been worse, I guess. Could have contained horse meat masquerading as lasagne, for example. But it’s no laughing matter. The ‘ick’ factor of eating […]

  • google-ranks-negative-brand-story

    How to Remove Negative Brand Stories From Google

    Euan Blair, Digital Marketing Director, tells us what brands can do when their bad press ranks on page one of Google search results. Brands have tried to manage how the media portrays them since the advent of newspapers. But how has reputation management changed in a digital world and what do you need to consider from an online […]

  • Your (not so) exclusive invitation to Black Friday 2017

    Our Digital Marketing Executive, Erin Flannery talks about the retail phenomenon that is Black Friday. Black Friday 2017 Every year, in the wake of the battle of the Christmas ads, as both marketers and consumers, we anticipate the annual commercial phenomenon otherwise known as Black Friday. When Black Friday first crossed the Atlantic in 2010 on […]

  • twitter-280-character-limit

    Twitter’s New 280 Character Limit

    Our Senior Social Media Manager, Lucia Funai, weighs in on Twitter’s big news. Twitter has done a 180 on its 140. Since tweeting began a decade ago (yes 2007 was 10 years ago, do you feel old now?), the lure of the channel has been that you were limited to 140 characters. Originally, it was […]

  • BIG Partnership serves up PR for Alston Bar & Beef Manchester

    Alston Bar & Beef is opening its second UK restaurant in Manchester this autumn and has appointed BIG Partnership to handle PR for the high-profile launch. After BIG delivered a successful launch campaign for the original restaurant in Glasgow, Glendola Leisure approached the agency’s North West team to deliver a campaign that will put Alston […]

  • BIG stamp of approval

    Standards matter. At BIG Partnership, we want to do great work for our clients which delivers great results. And we want to do it the right way. So, we’re very pleased to have retained the PRCA’s Communications Management Standard, the gold standard of service for public relations agencies. The internationally-recognised standard is awarded after an […]

  • A BIG Manc birthday to remember

    It’s hard to believe that it’s been a year since we joined the Northern Powerhouse and the worker bees of Manchester at our King Street base; but here we are – looking back on a suitably BIG birthday bash featuring, amongst other things, Lancashire hot pot and giant Jenga. We couldn’t have picked a better […]

  • BIG Partnership scoops Equis ice cream account

    BIG Partnership has added to its extensive menu of food and drink clients after being appointed by Equi’s, the luxury ice cream to manage its trade and consumer PR. The multi-award winning family business based in Hamilton celebrates its 95th anniversary this year, and is looking to secure additional listings for its premium range of […]

  • BIG boosts senior team with integrated marketing expert

    Scotland’s largest PR and digital marketing agency, BIG Partnership, has boosted its senior team with the appointment of a new client services director. Colin McNab, who has more than 25 years’ experience working with some of the UK’s largest digital marketing and design organisations, has been appointed to lead BIG’s client services strategy. In addition […]

  • Papa’s got a brand new BIG!

    It’s been a little over 17 years since BIG Partnership set sail into the world of PR, and we’ve seen a ton of change in that time. Like most teenagers, image and identity are important to us (thankfully we’ve outgrown the acne), so we thought it was about time that we had a bit of […]

  • Agency celebrates first year in Manchester with series of BIG wins

    Marketing communications agency BIG Partnership has celebrated its first year in Manchester with a raft of new client wins. The agency has increased its client portfolio by 25% since opening its Manchester office last year, securing contracts worth in excess of £300,000 in the last six months alone. As well as expanding its remit with […]

  • Google Analytics – how healthy is your account?

    BIG Partnership Digital Marketing Director, Euan Blair, shares a checklist of things to look out for in your Google Analytics account to ensure you are getting the most value from the data it collects. Google Analytics is a powerful tool for any business. It lets you answer questions like: “how many people visit my site?”; […]

  • BIG in £600,000 new business boost

    BIG Partnership is celebrating a raft of new business worth more than £600,000. It has secured a number of new PR and digital contracts across a range of sectors, including energy, construction, leisure and sport in recent weeks. BIG Partnership’s Aberdeen office has won a clutch of new accounts from energy and oil and gas organisations. […]

  • The role of real communication in tech, automation and Artificial Intelligence

    BIG Partnership Account Manager, Jamie Barclay, discusses what he learned from the recent ScotlandIS Tech Trends event, and how the role of communication is key in technology, automation and Artificial Intelligence. Media demand for insight into robotics, digitalisation, med-tech, galactic flights, and numerous other areas in the field of technology has increased considerably over the […]

  • Remote Year – Part 3 – Cambodia

    Digital Account Manager, Kirsty Kirkhope says you can dream BIG in Cambodia in the third installment of her Remote Year blogs… Three months into my remote year and feeling suitably cultured in Cambodia after visiting more temples than I ever thought possible. In the capital, Phnom Pehn, I can’t help but feel incredibly inspired by […]

  • Remote Year – Part 2 – Thailand

    Digital Account Manager, Kirsty Kirkhope gives us an insight into the second placement of her Remote Year – Thailand. As part of my Remote Year programme, where I am fortunate enough to be traveling with digital marketing professionals to gain insight into different B2B marketing techniques around the world, I’ve just spent a month in […]

  • Remote Year – Part 1 – Malaysia

    Digital Account Manager, Kirsty Kirkhope, reflects on her first stop in Malaysia on her year abroad remote working… For those of you who didn’t get the memo in September I packed up all my pens, notepad, laptop, general gubbins and moved to Kuala Lumpur under a programme called Remote Year. Remote year essentially allows carefully […]

  • BIG Partnership’s breakfast with Press Association Scotland’s political editor

    In the wake of the US election outcome, it proved an opportune time for BIG Partnership to welcome the Press Association Scotland’s political editor, Katrine Bussey, as the guest speaker at our latest media breakfast briefing. Katrine has been with Press Association Scotland since 2005. During that time, she has covered six elections, two referenda, […]

  • Jings, crivvens! BIG opens fifth Scottish office in Dundee

    This month BIG Partnership continued its expansion across the UK with the opening of an office in Dundee – its fifth in Scotland and seventh in the UK. The move comes just after the launch of BIG Partnership’s Manchester base two months ago, as it secured contract wins worth £250,000 in Manchester and sets its […]

  • Why we shouldn’t mourn the death of organic reach on Facebook

    BIG Partnership senior social media manager, Lucia Fella, explains how brands can use Facebook to target specific demographics as organic reach declines. It’s no secret that it’s increasingly difficult for brands to get organic reach on Facebook, due to algorithm changes that took effect at the end of 2014. With Facebook’s latest announcement, content from […]

  • BIG announces Malcolm McPherson as non-exec chair

    BIG Partnership has appointed leading lawyer and businessman, Malcolm McPherson, to join its board as non-executive chair. Mr McPherson is the long-standing senior partner at Edinburgh-based HBJ Gateley, one of the UK’s most successful legal firms, with 10 offices across the UK and an international reach. He has been a non-executive director of many successful […]

  • Kanye West – coming soon to an IKEA near you?

    BIG Partnership account manager, Emma Glacken, touches on Kanye West’s latest bid to collaborate with IKEA and discusses how, when chosen wisely, collaboration can make for successful campaigns. Poor Kanye West has needed a break from all the Kim Kardashian and Taylor Swift Snapchat drama of late. So, he did what every normal person does […]

  • Athletes: how much do they really help brand sponsors flex their muscles?

    BIG Partnership senior account executive, Michael Scobbie, dicusses what brands should consider before asking athletes to sign on the dotted line of a sponsorship deal. With Wimbledon and Euro 2016 just gone and the Olympics underway, the world’s elite athletes are front and centre. Though if you’re a corporate sponsor of an athlete in Rio, […]

  • Euros 2016: a digital debrief

    BIG Partnership Senior Digital Marketing Executive, Rochelle Adie, analyses how the digital landscape was used throughout the Euro 2016 tournament and which brands made a big impact without seeking major sponsorship deals. The harsh reality about the Euros is that many countries will not remember it fondly, other than the winners Portugal, and perhaps underdogs […]

  • Taylor-made censorship – Does Instagram’s new tool jeopardise freedom of speech?

    BIG Partnership senior social media manager, Lucia Fella, discusses the latest move by Instagram allowing Taylor Swift to hide negative comments and what this might mean for conversation on social media. Unlike many around the globe, I have never watched an episode of Keeping Up with the Kardashians. However, I still find myself knowing an […]

  • BIG signs up to the Scottish Business Pledge

    Today BIG Partnership announced that it has signed the Scottish Business Pledge, the Scottish Government’s new voluntary code for companies. The Pledge asks companies to commit to the best of modern business practices and is designed to boost productivity, recognise fairness and increase diversity. Made up of nine components, the Pledge means companies must pay […]

  • Gotta catch em’ all: how small businesses can capitalise on Pokémon Go

    BIG Partnership Senior Account Executive, Jen Degnan, discusses how the game that has taken the world by storm could mean big benefits for small businesses. “I wanna be the very best, like no one ever was”… whether you’ve been reciting this privately in your head or singing it fearlessly in public, you have probably caught […]

  • Award-winning Anstruther Fish Bar gets BIG website makeover

    Foodies and fans of the multi award-winning and globally-renowned Anstruther Fish Bar and Restaurant can now enjoy a visual treat in the shape of its new website, after hiring BIG Partnership to completely transform it. The home of ‘probably’ the best fish and chips in the UK, and a favourite destination for good food and […]

  • BIG wins £350,000 of new business despite downturn in Aberdeen

    BIG Partnership’s Aberdeen office has secured new client wins worth over £350,000 in a strong first half to the year, despite challenges in the regional economy. The office has also secured its first contract with a company in the Middle East. BIG Partnership will be delivering four weeks of intensive PR and communications training to […]

  • BIG is buzzin’ with Manchester office launch

    BIG Partnership has made further in-roads in the North West with the launch of a new Manchester office and the appointment of a head of operations. The move follows a string of client wins worth in excess of £250k in the last year, some of which include Transport for London, dairy technology firm, Fabdec and […]

  • Powerboat P1 chooses BIG to steer public relations

    International marine sports promoter, Powerboat P1, has chosen BIG Partnership to support marketing promotion for its Scottish Grand Prix of the Sea event this year. P1’s national race series – P1 AquaX (jet-skis) and P1 SuperStock (powerboats) have experienced meteoric growth in both the USA and UK in recent years and the company has enlisted […]

  • Kids give new rugby skills a try at St. Enoch Centre

    After a gruelling match against Italian outfit Zebre on Friday night, Glasgow Warriors spent Bank Holiday Monday at St. Enoch Centre demonstrating their rugby skills to local kids and encouraging more of them to get involved in the sport. The Come and Try session, organised by BIG Partnership, was the third of its kind to […]

  • Glasgow rugby players kilt up for Hearts and Balls

    Ahead of the Royal Bank of Scotland Kiltwalk on Sunday, BIG Partnership brought the Glasgow rugby community together to encourage fans to don their tartan. It was all to support Hearts & Balls, a rugby charity which supports players who suffer life changing injuries. Glasgow Warriors hooker Fraser Brown and back-row James Eddie joined GHK […]

  • BIG to power Glasgow Science Centre’s public relations

    Glasgow Science Centre, one of the UK’s foremost scientific institutions and visitor attractions, has chosen BIG Partnership to assist its communications efforts for the coming year. This follows a period of successful project work during 2015, including the re-launch of the Planetarium and the opening of the energy focused Powering the Future exhibition. BIG will […]

  • Empty shop is full of opportunity for Glasgow charity

    In aid of this year’s #passitonweek, BIG Partnership helped Glasgow’s top shopping destination, the St. Enoch Centre, boost awareness of its Empty Shop – an initiative led by Zero Waste Scotland. Received with great success, the shop took in almost 1,000 items of donated clothing – equivalent to 142 per day. All of the garments […]

  • BIG shines light on subsea company

    We may be the largest PR and digital marketing agency in the UK outside of London, but this year’s Subsea Expo in Aberdeen demonstrated that we can help clients reach far beyond Blighty’s shores. Photosynergy Ltd (PSL), a spin out of the University of St Andrews, wanted to raise its profile and awareness of its […]

  • How we helped charity client say ‘neigh’ to cancer

    Ahead of next month’s Grand National event, Aintree racecourse was inundated with hundreds of equine racers – but these fine steeple jumpers were of the two-legged, rather than four-legged, variety. BIG Partnership worked with client North West Cancer Research to launch the charity’s flagship fundraiser ‘Canter for Cancer’, which took place on Sunday 6 March. […]

  • How not to get a job at BIG Partnership

    Desperate never to feel the fabric of BIG Partnership’s carpet under your feet? Account director Bryan Garvie shows you how. I’ve just read 70 CVs. Count ’em – 70. I’ll be honest, I’ve had better days, but in the few moments of respite was when someone took the time and thought to write something in […]

  • Pandering to the media: what we can learn from Britain’s panda watch

    BIG Partnership senior account manager Charlene Sweeney on the lessons that can be learned from the most anticipated birth since Prince George. After a nail-biting few months, the panda pregnancy that might never have been has officially become the panda pregnancy that is no longer. Tian Tian, Edinburgh Zoo’s female giant panda, it has been […]

  • Harvey Specter, reputation protector: communication tips from TV’s most arrogant lawyer

    He calls himself ‘the best closer in Manhattan’ and does whatever it takes to win. But what does TV lawyer Harvey Specter know about getting the right message to your audience? Harvey Specter is the charismatic and – I don’t mind saying – strikingly handsome lawyer from TV’s Suits. He’s a winner. He has the […]

  • Corporate social responsibility: a must-have, not a nice-to-have

    Senior account executive Anna Duthie presents the business case for corporate social responsibility. In the age of social media, building a positive reputation for corporate social responsibility (CSR) means ‘walking the talk’, rather than paying lip service. If you’re like me, you pay more attention to the actions of companies than ever before, thanks to […]