The role of real communication in tech, automation and Artificial Intelligence.
Jamie Barclay | The BIG Blog
The growing popularity of digital and social media represents the biggest shift in the way people communicate since the advent of email.
Platforms like Facebook, Twitter, Linkedin and YouTube have exploded in popularity and organisations can no longer afford to solely rely on traditional methods of communication to influence their audience.
Social media is about conversation
However, with all this talk of social networks, blogs, online video, podcasts and the increasing importance of search engine optimisation (SEO), it’s easy to get caught up in the technical jargon and lose sight of the basic principle of social media.
When it boils right down to it, social media is all about conversation, and tools like Facebook, Twitter and Linkedin are simply the channels that allow you to have a meaningful two-way dialogue with your chosen audience.
These conversations allow you to build a genuine relationship with your customers in a way that advertising and other more traditional forms of communication simply cannot match.
The importance of word of mouth
Social media is like getting back to good, old fashioned, word-of-mouth marketing. It used to be the case that when you did or didn’t like a company you would tell your friends and family. Now, with tools like Facebook, Twitter or YouTube, you instead tell the world.
Increasingly your organisation’s reputation is going to be determined by what comes up when your brand is typed into Google. This is presents both a massive risk and a major opportunity.
Because social media is founded on principles such as trust, honesty, respect and transparency, companies cannot simply afford to pay lip service to it.
However, used correctly, social media allows you to build a community around your organisation, increase brand awareness and ultimately grow your business.
The bottom line
Your customers, prospects and peers are already discussing your brand, your industry and your competitors using social media right now, whether you choose to participate or not. The choice is simple: engage and reap the benefits or bury your head in the sand and pay the consequences.
To learn how BIG can help you can join the conversation, just get in touch.
The BIG Partnership
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