Xodus reaches Russia
Presenting at an oil and gas conference in Russia posed a challenge for Xodus Group – it needed to to reach in-country operators with no local footprint.
Our LinkedIn campaign targeted engineers and HSE professionals at four specific companies as well as exhibitors at the event. Time was tight with only a week to run ads, but they reached 38,000 Russian oil and gas professionals, with 120 direct clicks through to the Xodus website.
Both presentations were packed out, and the Xodus team made new connections with senior professionals at their priority target companies. Xodus also received a special mention in the host’s closing summary of the event. Timescales might have been tight – but our team didn’t mind Russian around.
We were impressed with how the team at BIG Partnership responded rapidly to execute this cost effective campaign and with the engagement levels achieved in Russia in such a short space of time. As always, the advice from the team at BIG was spot on.”
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