Described as “the world’s toughest outdoor adventure race”, Red Bull Neptune Steps combines a 400m uphill swim through Glasgow’s Maryhill locks with an obstacle course in a true test of speed, strength and resolve.
Ahead of the 2017 event, we teamed up with Red Bull to help promote the event to Scottish media.
Over the course of a two month campaign we generated 116 pieces of coverage led with some stunning images and video content.
Working in partnership with the team at BIG Partnership really helped broaden the reach of Red Bull Neptune Steps as it returned to Glasgow. It was a pleasure working alongside them with pro-active support generating event coverage opportunities, alongside their diligent pursuit of case studies and tailored approach towards what works in the media which really helped drive the growth of the Glasgow event in its third consecutive year.”
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