Fish is the Dish – a digital hub for all consumer-led marketing tactics
A new website for Fish is the Dish, Seafish’s consumer brand, not only brought their brand look up to date, making it more relevant for its growing audience, but also provided a more suitable CMS system and maximised SEO performance with a revised site architecture and clearer call to actions increasing traffic to the website and awareness among UK adults.
The site’s campaign flexibility, particularly for the annual Seafood Week event, is vital for the organisation in netting those numbers, and is the main focal point leading from all campaign communications.
Fish is the Dish demonstrates perfectly the effect of a great set up for campaign use with just one Seafood Week event, running for just eight days, achieving 42k page views, 383 businesses placed on an interactive map, 130 million PR reach and 84 million social impressions with the website as the main call to action for campaign, and a whopping 11,000+ new clean consumer emails collected through competitions – now that’s a big catch!
BIG Partnership have been critical in the Seafish Marketing & Communications Department achieving unprecedented results in their digital and marketing campaigns. Working as an extension to the internal team more than just another agency, BIG Partnership have continued to show passion and dedication to support all our activities. The strength of our working partnership and the expertise at BIG is recognised quite simply by the awards we have secured for our work from the CIM, CIPR and PRCA. Nothing says success more than that!”
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