BIG Partnership has added to its extensive menu of food and drink clients after being appointed by Equi’s, the luxury ice cream to manage its trade and consumer PR.
The multi-award winning family business based in Hamilton celebrates its 95th anniversary this year, and is looking to secure additional listings for its premium range of ice cream.
The campaign will be managed by BIG Partnership’s consumer team in Edinburgh, headed by Account Director Sarah Bailey.
She said: “Whilst working on the brief from Equi’s we were immediately struck by the rich heritage of the brand, which combined with the exceptional quality of the product made this a really exciting proposition. What’s also exciting is that we have a wide range of flavours to get to know…could be one of the most hotly anticipated client inductions at Big Edinburgh yet!”
David Equi, managing director, Equi’s ice cream added: “We have some ambitious targets for what is a very competitive sector, but we have full confidence in our product. The PR strategy that Sarah and the team prepared for us completely hit the brief and we can’t wait to get started.”
Equi’s this year alone has won 16 awards including taking first place in the UK heat of the European Gelato Festival in London, beating off some of the industry’s most talented gelato makers.
The ice cream account is just the latest food and drink client for BIG, which has a strong track record in this field, working with Stoats, Stewarts Brewing, Brakes and Mathew Algie.
For further information about Equi’s visit www.equisicecream.com