We change behaviours
Changing attitudes on a range of issues is second nature to us. We deliver integrated campaigns that change behaviours and shift perceptions.
We do our homework to find out where your audiences are now and where you need them to be. And then, we come up with the right methods and the best channels to get them to where you want them to be, even those really hard to reach audiences.
Our experienced team has a proven track record of delivering high-impact change campaigns on behalf of the private sector, the NHS and the Scottish Government.
From campaigns that save lives to encouraging over-65s to get online, no challenge is too big for BIG.
We drive sales
Remember the times when all the ruthless SEO bandits had to do was engage in some online jiggery-pokery and the coveted front page of Google was theirs?
Those clever bods at Google continuously refine their algorithms to make sure you can no longer ‘black hat’ their system. But this is good news for BIG’s clients, because now it’s about the quality of your content – content that can be more regularly viewed, read, shared and commented upon.
Our experienced former journalists know how to dig out a story and turn it into rich, compelling online content – complete with images and video. Add digital marketing expertise and you have a powerful revenue driver which is also trackable. We’ll make sure every aspect of the customer’s experience is tip-top; from that first social media engagement, to arriving at the right landing page amid a bounty of delicious content, to becoming an advocate or customer.
And we’ll provide timely, detailed reporting, so you can smile as you read about the extra sales you’ve added this quarter.
We raise awareness
We’re not known for our philosophy, but we’re sure that whoever questioned the sound of a tree falling in the forest with no one around might have been onto something from a communications perspective.
There’s no point in bringing your audience a carefully-crafted message only to find out they were looking in the other direction. Whether you’re launching a new product, looking to boost your visitor numbers or keen to be seen as a thought leader, using the right channels to talk to your audience needs to be high on your agenda. BIG has the skills and insight to help raise awareness of your business by ensuring you reach the people you want to speak to.
We manage your reputation
We help you build a reputation and protect it.
“A lie can be half-way around the world before the truth gets its boots on…”
When it comes to creating tangible brand value for clients all over the country, we’ve got a hard-won reputation for straight-talking, clear-headed pragmatism. We know that your brand is something to be cherished, protected and promoted. We’re not interested in hype, but in solid, long-term reputational benefits.
Trust, transparency and truth – here at BIG, they’re non-negotiable.