The role of real communication in tech, automation and Artificial Intelligence.
Jamie Barclay | The BIG Blog
Online video already has a substantial audience: on average, 30 million people in the UK watch online content every month. Whether you have a complicated idea to put across, a major announcement to make, or commentary to offer, video offers the ability to engage with large audiences and demonstrate your organisation's authority and relevance.
Video lets you show the world what you do
Increasingly more companies are looking to tell their story through the use of real stories, with a focus on the people who do the work and also those who benefit from the end results. Just by being able to see someone talk about their experience connects with people in a way that a press release or text heavy web page never could. A single video can be used across multiple platforms providing maximum value and visibility, adding unique and engaging content to your social media channels. website. presentations, internal emails. corporate giveaways. and exhibitions. Video is a vital part of an integrated media strategy, providing useful. shareable content as well as increasing your brand's visibility in web searches.
What should you be thinking about?
Working with our media partners BIG can produce broadcast-quality video for a range of purposes including event-specific videos for your website. video news releases. blogs. footage for TV stations. 'social media friendly' content — even end of year statements.
The bottom line
More and more of your customers, prospects and peers are already highlighting the strength of their brands through the use of video. If you're not the question to ask is why, The power of using people to tell your story directly is one of the most powerful ways of marketing your business. If you haven't already considered video then the time is right to take the plunge.
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